Case study
Company details
Offices:
New York, United States
Company size:
51 - 200 employees
Industry:
Marketing & Revenue (SaaS platform)
Valuation:
$1 Billion
saved per week / per SDR
We developed a Form Flow Grabber that addressed Chili Piper's challenges with the following key features:
Automatic Form Detection: The system scans web pages to detect forms, including those loaded through JavaScript, ensuring thorough discovery. To successfully identify the different forms, we relied on a hybrid approach using an AI agent applying Computer Vision techniques and a series of intelligent methods searching the HTML code of the page.
AI-Powered Form Filling: The solution uses advanced AI to intelligently fill out forms based on the context of the fields (e.g., name, company, email) to simulate real lead information.
Visual Confirmation: Screenshots of the forms before and after filling are taken, providing a visual record that can be used for internal review and verification.
The project was divided into several phases:
Collaborated with Chili Piper to understand the specific needs related to form-based lead data collection for their email campaigns.
We developed an initial version of the form grabber to ensure accurate form detection and AI-powered form-filling.
Enhanced the AI’s ability to accurately fill out diverse types of forms across various web pages and extract relevant lead data.
Tested the system in real-world conditions and deployed the solution for Chili Piper’s use.
Automated Form Discovery:
Finding and identifying forms across various web pages, including dynamically generated forms, was a critical challenge.
Intelligent Form Filling:
The tool needed to fill in forms with contextually appropriate information that would then be used to generate personalized email content.
Data Extraction for Email Content:
Once the forms were submitted, the system had to save screenshots and create GIFs to create resources for customized lead emails quickly and efficiently.
Accelerated Lead Data Collection:
Chili Piper was able to automate the process of identifying and filling out forms, leading to faster lead data extraction for their email campaigns.
Personalized Email Content Generation:
The system provided structured lead data that could be seamlessly integrated into personalized emails, enhancing the effectiveness of lead outreach.
Visual Records for Audit:
GIFs generated from form screenshots during the process provided Chili Piper with a clear view of the form interactions, ensuring transparency and accuracy in the data collection process.
See what the CEO of Chili Piper has to say